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Well, here we have great news for Facebook users, which is otherwise terrible for marketers and publishers whose businesses rely on Facebook advertisement for re-targeted conversations.

Following the Cambridge Analytica scandal, Facebook has taken several privacy measures in the past one year with an aim to give its users more control over their data and transparency about how the social media giant and other apps on its platform use that data.

Now in its new effort, Facebook has launched a new privacy feature that allows its users to control data that the social media platform receives from other apps and websites about their online activity.

Dubbed “Off-Facebook Activity,” the feature was initially announced by Facebook CEO Mark Zuckerberg last year as “Clear History,” allowing users to clear the data that third-party websites and apps share with Facebook.

images from Hacker News