As promised, Mozilla has finally enabled “Enhanced Tracking Protection” feature on its Firefox browser by default, which from now onwards would automatically block all third-party tracking cookies that allow advertisers and websites to track you across the web.
Tracking cookies, also known as third-party cookies, allows advertisers to monitor your online behaviour and interests, using which they display relevant advertisements, content, and promotions on the websites you visit.
Which makes sense as no one likes to waste time in watching advertisements and offers that are not of one’s interest.
However, since tracking cookies gather way more information without requiring users’ explicit permissions and there is no control over how companies would use it, the technique also poses a massive threat to users’ online privacy.
To limit this extensive tracking, Mozilla included the “Enhanced Tracking Protection” option as an experimental feature in October last year with the release of Firefox 63 to block known “third-party tracking cookies” compiled by an open-source anti-tracking tool called Disconnect.
To address the same issue, Google also recently introduced an improved version of SameSite Cookies and fingerprinting protection, allowing Chrome browser users to quickly identify third-party tracking cookies and delete them without disrupting their web-login cookies.
images from Hacker News